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Beyond the Arches
McDonald’s
2024

Beyond the Arches is a short-form documentary series that goes beyond the familiar McDonald’s counter to reveal the people and stories behind it.
Following ten employees across different communities in the United States, the series offers an intimate look at their lives, aspirations, challenges and personal journeys. Each episode puts the individual first, showing how resilience, family, ambition and everyday experiences shape who they are beyond their role at McDonald’s.
Authentic and deeply human, Beyond the Arches celebrates the people who make up the communities behind one of the world’s most recognizable brands.
Director
Simón Brand
DOP
Rafael Leyva
Client
McDonald’s

































